Brand Activation

Having completed a new brand identity or helped evolve the brand, our experienced creatives are in a prime position to ensure the implementation is managed in accordance to your brand tone of voice. Executed seamlessly, your communications have to be to break through the clutter to get your brand noticed. From your transport fleet signage to your sales aid, we have the capability to implement your brand, across your entire organisation.

Internal

Now that you’ve a new brand or positioning in the marketplace you need to ensure your people are all on-board. Some internal implementation includes:

Video

  • Employee brand socialisation video for new brand identity / values & behaviours

Branding

  • Company behaviours and values
  • Vision & mission boards

Brand Style Guide

  • Used for communications and marketing collateral (including usage rules and tone of voice)
  • Additional guidelines and supporting information to ensure best practices and brand usage is applied properly

Sales Collateral

  • Equip sales teams with the tools they need to sell, from PowerPoint decks to sales details aids, all builds confidence and performance in selling the product / service

Consultancy

  • Provide guidance and direction to create brand ambassadors in your Marcomms Team

External

We ensure your brand is carefully considered for every external touch point and that it supports your brand strategy. Some external implementation include:

Signage

  • Vehicle fleet design, internal and external corporate signage

Exhibit stands

  • Trade shows / customer experience areas

Corporate literature & Sales materials

  • Annual reports, strategic reports etc
  • Sales data sheets and product brochures

Stationery suite

  • Email signatures, PowerPoint templates

Digital assets

  • Social media, web graphics

Merchandise

  • Corporate wear / workwear / branded reminders

Video Production

  • Brand awareness / Promotional campaigns

Photography

  • Product shots, Corporate imagery and Lifestyle

Copywriting

  • Development of copy in line with tone of voice, USP’s and key messages