We help to articulate the key messages you wish to resonate with your people and customers. Our process clarifies the value propositions and associated messaging to be communicated across all relevant touch points in your brand’s unique tone of voice.
We facilitate messaging workshops with key stakeholders from your business, we collaborate together to strip out all unnecessary information and focus in on what actually needs to be communicated. A successful outcome from our workshops is a communications platform outlining clear and consistent messaging for your company and or its products/services.
We uncover your core value proposition(s) that will resonate with your target audiences. This will act as your elevator pitch, allowing your stakeholders to succinctly position your brand, communicate its core benefits and articulate what makes your offering distinct.
We construct messaging pillars to support your value proposition, outlining the key benefits it delivers. We develop these pillars to ensure talking points are aligned and to provide compelling differentiation that will influence your prospects to choose your offering.
We provide proof points to support your messaging pillars. We deliver succinct key messages, structuring the story you are telling to your target market.
We design your message boards, providing your business with a visual representation of its messaging framework. This will act as a go-to reference for guiding your internal and external communications.