Our Work / Garrett’s

Brand Positioning

Client Testimonial

Garrett & Fiona, Directors


“Since we commenced working with Frawley Branding, we have experienced continued growth in our business. Strategies developed by Tony have been put into action and our customers have been delighted, complimenting us daily. The different strategies suggested by  have made a huge, positive impact on our business and have given us immediate results. We now feel that we have a strategic plan in place which we are working on a weekly basis and we can see the positive effects on our business. We couldn’t recommend Frawley Branding more highly for anyone in business. Working with Frawley Branding has definitely been one of our best decisions and is the best decision any business looking to grow will make.”

Brand Strategy & Design


Frawley Branding has worked with Garrett’s in developing and activating its brand strategy for 5+ years and helping to grow their business at both retail locations and online.

We ensure that the management and activation of Garrett’s brand strategy is always in line with the business’s overall objectives. The successful activation of the strategy, with a clearly defined set of actions, has led to continued year-on-year growth. Frawley Branding planned, designed and built a new mobile-responsive e-commerce website, which enabled Garrett’s to sell its products online and leverage a new ‘Click & Collect’ concept. Business owners Garrett and Fiona had a very clear direction, looking for a platform through which they could promote the brand digitally, both locally and nationally. It was vitally important that Garrett’s unique brand story be brought to life online through the reflection of the ‘personality’ of the brand on the website in both design and tone.


Brand Strategy

  • Customer Research
  • Strategy Workshops
  • Brand Strategy
  • Brand Positioning
  • Brand Vision and Mission
  • Core Values
  • Go to market strategy
  • Product Innovation Strategy
  • Customer Experience Strategy

Brand Design

  • Brand Identity Design
  • Instore Communications
  • Photography Library
  • Videography
  • Website Design
  • Signage
  • Marketing Collateral
  • Packaging & Label Design
  • eNewsletter Campaigns