Our Work / PRONAV Clinical

Brand Naming

The Brief

 

1. To develop a brand and strategic positioning for a clinical trials solutions business.

2. Support the new name with a strong brand identity and narrative that will connect with potential clients and differentiate from the competition.

Brand Strategy

Brand Research & Analysis

Insights emerging from market research showed that PRONAV’s clients commonly used the following words to describe the business:

 

  • Flexibility, adaptable and agile
  • Turnkey solution
  • Knowledge
  • Reliable
  • Approachable
  • Assurance (in safe hands)
  • Dynamic supply chain partner
  • Troubleshooters
  • Doers with a simple, common sense approach
  • Speed of response

Brand Positioning

Positioning Message

From an intensive brand workshop exercise and a series of brand strategy meetings, we devised the brand’s internal positioning statement. This statement succinctly articulates the brand’s points of difference, target customer’s need state and ultimately the value proposition PRONAV Clinical promises to deliver to its clients. This statement was distilled down into the following positioning message:

 

Early Phase Supply Solutions

Rationale:

 

Early Phase: PRONAV Clinical specialise in Preclinical, Phase 1 and 2 clinical trials.

Supply: PRONAV Clinical have the Infrastructure, licenses and network available for importation, storage, primary & secondary packaging, labelling, QP release and temperature controlled logistics.

Solutions: PRONAV Clinical have the knowledge and flexibility to respond to unique IMP requirements, understand European regulations and maintain direct contactability along the journey.

 

Brand Vision

 

 

To be known as the early phase supply solution partners, who provide a gateway to clinical sites in Europe and beyond.

Brand Development

Naming 

Guiding IMP to clinical trial sites in Europe and beyond is a complex journey requiring knowledge of market specific regulations, packaging, labelling and QP release.

‘NAV’ is short for ‘navigate’, defined by the Oxford Dictionary as to, ‘guide over a specified route or terrain.’ As navigators, PRONAV Clinical help guide IMP sponsors through unchartered territory.

Brand Identity Design

Guiding and navigating IMP products safely to clinical trial sites is a complex journey, requiring experience and knowledge in order to overcome barriers to entry.

PRONAV Clinical provide a gateway to Europe and beyond through a seamless process represented by a clear path cut through the letter ‘O’, bridging the gap for sponsors who need their IMP navigated from source to clinical trial sites.

Brand Activation

Stationery and Website Advisory

Branding Solutions Delivered

Brand Strategy 

  • Market research & analysis
  • Customer interviews
  • Strategic brand workshop
  • Customer segmentation & profiling
  • Brand Name
  • Brand Positioning
  • Brand Vision
  • Brand Architecture

Brand Design

  • Brand Identity Design
  • Brand Guidelines
  • Brand Personality
  • Brand Truths
  • Brand Collateral
  • Website Design Advisory