Captivating Categories

Captivating Categories

Captivating Categories   In our latest video, Kieran delves into the philosophy of branding and explores the ideas of Immanuel Kant. He then demonstrates the output of this thinking in real world...
Tee it Up

Tee it Up

Tee it Up   This week, Tony discusses the importance of positioning yourself for the best possible outcome and recounts a golfing story that embodies this strategic...
Parallel Minds

Parallel Minds

Parallel Minds   This week, Kieran discusses the parallels between branding and architecture. The key takeaway message in this video is that design is only as strong as the level of research and the quality of strategic thought behind...
The Living Bridge

The Living Bridge

The Living Bridge   Successful branding builds a bridge between a business and its ideal target customers. This week, Tony Frawley speaks to us from The Living Bridge located in the University of Limerick. He reminds business leaders of the need to cut out mixed...
Jump Shot

Jump Shot

Jump Shot Tony Frawley speaks about the importance of articulating a brand vision to define success and inspire a team to achieve it. He reminds us of the powerful vision statements that launched some of the world’s most meaningful...
Putting a Man on the Moon

Putting a Man on the Moon

Putting a Man on the Moon   Tony Frawley speaks about the importance of articulating a brand vision to define success and inspire a team to achieve it. He reminds us of the powerful vision statements that launched some of the world’s most meaningful...