Captivating Categories

Captivating Categories

Captivating Categories In our latest video, Kieran delves into the philosophy of branding and explores the ideas of Immanuel Kant. He then demonstrates the output of this thinking in real world examples.

Tee it Up

Tee it Up

Tee it Up This week, Tony discusses the importance of positioning yourself for the best possible outcome and recounts a golfing story that embodies this strategic thinking.

Parallel Minds

Parallel Minds

Parallel Minds This week, Kieran discusses the parallels between branding and architecture. The key takeaway message in this video is that design is only as strong as the level of research and the quality of strategic thought behind it.

The Living Bridge

The Living Bridge

The Living Bridge   Successful branding builds a bridge between a business and its ideal target customers. This week, Tony Frawley speaks to us from The Living Bridge located in the University of Limerick. He reminds business leaders of the need to cut out mixed...

Jump Shot

Jump Shot

Jump Shot Tony Frawley speaks about the importance of articulating a brand vision to define success and inspire a team to achieve it. He reminds us of the powerful vision statements that launched some of the world’s most meaningful brands.

Putting a Man on the Moon

Putting a Man on the Moon

Putting a Man on the Moon Tony Frawley speaks about the importance of articulating a brand vision to define success and inspire a team to achieve it.He reminds us of the powerful vision statements that launched some of the world’s most meaningful brands.

Do Your Homework

Do Your Homework

Do Your Homework  Tony Frawley reminds business owners of the importance of rolling up their sleeves and immersing themselves in the marketplace. Tony recalls an example of a client in the healthcare industry who achieved great success by following this path.

UL Student Life is ranked No. 1 student body in Ireland

UL Student Life is ranked No. 1 student body in Ireland

UL Student Life is ranked No. 1 student body in Ireland   Frawley Branding would like to congratulate UL Student Life for their results in the 2018 survey for international students entitled, ‘I Graduate Survey’. The survey involved feedback from 194,223...

Munster Bovine Rebrand Featured on Agriland

Munster Bovine Rebrand Featured on Agriland

Munster Bovine Rebrand Featured on Agriland Agriland.ie has published an article detailing a rebranding project we recently completed with Munster Bovine, formally known as ‘Munster Cattle Breeding Group’. The core objective of this project was to develop a brand...

Brand Environment with Theresa Stanford

Brand Environment with Theresa Stanford

The Brand Environment with Theresa Stanford Theresa Stanford of Tess Stanford Interior Architects talks to Tony Frawley to tell her story, discuss her brand, explain brand environments and chat about some of the projects she has worked on.

Stop pushing products, start branding

Stop pushing products, start branding

Stop pushing products, start branding Are you just another commodity? Far too many companies are caught in commodity hell as they haven’t figured out why their customers should buy their product or service over the competitors. Sales personnel often struggle when...

Brand Environment with Theresa Stanford

Coaching, confidence and are we really too busy?

Coaching, confidence and are we really too busy? Coach, trainer & NLP practitioner John McNamara talks to Tony Frawley about his story, why he decided to work for himself and the important role that confidence plays in helping to get ahead in life.

Stop pushing products, start branding

Global Food & Drink Trends for 2018

Global Food & Drink Trends for 2018 As a brand operating within the food and drink industry, it is important to understand the shifting attitudes and behaviours of your consumer within the global marketplace. In this article, we summarise...

Bringing the Golden Valleys to FIE 2017

Bringing the Golden Valleys to FIE 2017

Bringing the Golden Valleys to FIE 2017Dairygold “Our Story” Interactive WallThis week Frawley Branding attended the largest gathering of food & beverage professionals at Food Ingredients Europe 2017 in Frankfurt, Germany. The event boasted 1,800...

Stop pushing products, start branding

Dairy Day 2017: The Key Takeaways

Dairy Day 2017: The Key Takeaways The Irish Farmers Journal hosted National Dairy Day last Thursday (23rd November) in Punchestown Event Centre, Co. Kildare. As the end of 2017 nears with a projected milk volume growth of 7%, equating to 7.1 billion...

Stop pushing products, start branding

The importance of customer rewards systems

The importance of customer rewards systems We all know people love a bargain, and what everyone loves even more than that is getting something for free, which is why customer reward systems work so well. By keeping existing customers coming back rather than focusing...

Stop pushing products, start branding

The power of direct mail marketing

The power of direct mail marketing With all the new approaches to marketing that are evolving and changing at a speed never before seen, it can be hard to keep up, and often, effective old-fashioned methods are forgotten about. One of the biggest mistakes brands and...

Stop pushing products, start branding

Conor McGregor, The Brand

Conor McGregor - The Brand Conor McGregor has recently become a household name,  not only Ireland but across the world. There are a number of reasons for this including his skill level, his mind set, his appearance and all of these successful factors have built one of...

Stop pushing products, start branding

Twitter’s Random Tweets

Twitter's Random Tweets Twitter has begun rolling out a feature where tweets from accounts that you do not follow will appear in your Twitter timeline. The feature has come to light after content from other accounts were reportedly seen by users in the last number of...

Stop pushing products, start branding

Rory McIlroy – The Brand

3 majors at the age of 25, a $250 million sponsorship deal with Nike, former and future world number 1, in the news every week and he is admired by every golfer in the world. What a brand! At the age of 25 Rory is known across the globe and is already regarded as one...

Stop pushing products, start branding

Basecamp – The only project management tool you need!

What is Basecamp? Basecamp is a web-based project management tool which was launched in 2004. Since then it has become the world’s leading project management tool, with just over 15 million users to date. According to their website, over 5,000 companies signed up in...

Stop pushing products, start branding

What is a Brand?

What is a Brand? There seems to be some confusion with people surrounding their understanding of what a brand actually is. In our opinion, building & nurturing a powerful brand is the most important strategy that a business must focus on to stand out from their...