Stop pushing products, start branding

Stop pushing products, start branding Are you just another commodity? Far too many companies are caught in commodity hell as they haven’t figured out why their customers should buy their product or service over the competitors. Sales personnel often struggle when...

Coaching, confidence and are we really too busy?

Coaching, confidence and are we really too busy? Coach, trainer & NLP practitioner John McNamara talks to Tony Frawley about his story, why he decided to work for himself and the important role that confidence plays in helping to get ahead in life.

The Brand Environment with Theresa Stanford

The Brand Environment with Theresa Stanford Theresa Stanford of Tess Stanford Interior Architects talks to Tony Frawley to tell her story, discuss her brand, explain brand environments and chat about some of the projects she has worked on.

Global Food & Drink Trends for 2018

Global Food & Drink Trends for 2018 As a brand operating within the food and drink industry, it is important to understand the shifting attitudes and behaviours of your consumer within the global marketplace. In this article, we summarise...

Bringing the Golden Valleys to FIE 2017

Bringing the Golden Valleys to FIE 2017Dairygold “Our Story” Interactive WallThis week Frawley Branding attended the largest gathering of food & beverage professionals at Food Ingredients Europe 2017 in Frankfurt, Germany. The event boasted 1,800...

Dairy Day 2017: The Key Takeaways

Dairy Day 2017: The Key Takeaways The Irish Farmers Journal hosted National Dairy Day last Thursday (23rd November) in Punchestown Event Centre, Co. Kildare. As the end of 2017 nears with a projected milk volume growth of 7%, equating to 7.1 billion...

The importance of customer rewards systems

The importance of customer rewards systems We all know people love a bargain, and what everyone loves even more than that is getting something for free, which is why customer reward systems work so well. By keeping existing customers coming back rather than focusing...

The power of direct mail marketing

The power of direct mail marketing With all the new approaches to marketing that are evolving and changing at a speed never before seen, it can be hard to keep up, and often, effective old-fashioned methods are forgotten about. One of the biggest mistakes brands and...

Conor McGregor – The Brand

Conor McGregor - The Brand Conor McGregor has recently become a household name,  not only Ireland but across the world. There are a number of reasons for this including his skill level, his mind set, his appearance and all of these successful factors have built one of...

Twitter’s Random Tweets

Twitter's Random Tweets Twitter has begun rolling out a feature where tweets from accounts that you do not follow will appear in your Twitter timeline. The feature has come to light after content from other accounts were reportedly seen by users in the last number of...

Rory McIlroy – The Brand

3 majors at the age of 25, a $250 million sponsorship deal with Nike, former and future world number 1, in the news every week and he is admired by every golfer in the world. What a brand! At the age of 25 Rory is known across the globe and is already regarded as one...

Basecamp – The only project management tool you need!

What is Basecamp? Basecamp is a web-based project management tool which was launched in 2004. Since then it has become the world’s leading project management tool, with just over 15 million users to date. According to their website, over 5,000 companies signed up in...

What is a Brand?

What is a Brand? There seems to be some confusion with people surrounding their understanding of what a brand actually is. In our opinion, building & nurturing a powerful brand is the most important strategy that a business must focus on to stand out from their...