Communications

Write to Excite™

Strong communications strengthens the relationships between your company and its people and customers. To influence buying behaviour, your brand must deliver clever and meaningful messaging through print, online and digital channels. Our communications experts are skilled at writing highly impactful copy that excites your customer base and builds brand loyalty.

Well written copy sells. By understanding your target audience’s needs and challenges, our skilled copywriters have an innate ability to write compelling copy that creates a sense of urgency. We tap into your market’s emotional triggers and tailor bespoke ‘Call to Actions’ to influence their next step with you.

Well written business reports get important decisions over the line. The scope is broad and can include Research Study, Investigative or Feasibility Reports. To do this effectively, our writers dig deep to gain an understanding of the purpose, readers, messaging and structure of your report.

Though their skillset is similar, the difference between copywriters and content writers is that the former write to sell whereas the latter write to educate. Our Digital Copywriters specialise in online copy; specifically writing engaging copy for website landing pages, blogs, articles and social media posts.

Our Content Writers inform, educate, entertain and instruct your target audience all within the one webpage, blog or post. Utilising the right keywords, placed in structured, long form pieces, we write content that gains maximum exposure and peaks the interest of your target market.

Developing your brand’s tone of voice establishes one consistent writing style for your company. This guideline document acts as a reference point for your team, making editing easier, as well as streamlining the onboarding process for new contributors. Our Brand Communications experts have a knack for getting inside clients’ heads and capturing the essence of your brand’s voice.

A powerful brand narrative paints a picture of your brand working to its full promise and in alignment with your customer’s brand expectation. Our Brand Communications experts craft narratives that emotionally resonate with your target market while communicating how it came to be and what makes it different.

Before anything is written, our communications specialists solidify your audience and platform as well as your video’s concept, goals and takeaways. Our scripting process tells your brand story in a concise and structured manner, from outline to production, maximising every word.

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