Merger & Acquisition Branding

Bringing together organisations and their people is a complex process. People can become protective and territorial about their organisation; it is important to bring internal and external stakeholders on the journey as the business strategy evolves.

Typical Challenges

Market Research

We need a experienced analysis of the two or more brands to be merged/acquired so that we can move through this process seamlessly and with confidence. We need to be armed with the facts.

Cultural Integration

How do we develop a brand that will bring people together on both sides of this merger/acquisition? People can behave defensively in times of change, we need to engage and inspire them?

Strategy Alignment

Our merger/acquisition will be a complex transition, how will we align our brand strategy with our business strategy?

Tight Timeframe

How do we future proof our brand for potential changes in our business model?

 Brand Focus

Customer do not know what we stand for anymore and refer to us in another way?

Employee Attrition

Our younger talent are leaving for more idealised brands?


What differentiates our brand within an overcrowded market?

Brand Positioning

How do we strategically reposition our business now that our industry has changed?

Tender Bids

Our brand doesn’t stack up to competing brands anymore and our proposal/tender documents are letting us down.

Brand Architecture

Our brand architecture is misaligned and not strategically effective?


How do we segment and target the right target customer so we’re not wasting resources?

Customer Journey

How will we generate inbound leads and how will customers find out about our business, where will they look?

Talent Acquisition

How do we ensure our brand is never represented incorrectly by third parties?

Value Proposition

How do we effectively roll-out our new brand internally amongst our stakeholders and externally to our market?

Emotional Connection

How do we create an emotional connection with our audience?

Brand Narrative

Brand Narrative How do we script a brand story that is grounded in truth and will build customer loyalty?

Brand Identity

How do we design a bespoke brand identity that is distinctive to us and memorable to customers?

Brand Congruence

How do we ensure every brand touchpoint design is congruent with the brand identity?

Brand Guardianship

How do we ensure our brand is never represented incorrectly by third parties?

Brand roll-out

How do we effectively roll out our new brand internally amongst our stakeholders?

Online Presence

How should our new brand be represented online; across our website and social media channels?

Are you Facing these Brand Challenges?


Let’s talk about your Merger & Acquisition, send us a message on 086 8329477.