New Business Branding
According to the Central Statistics Office, 33.5% of new Irish businesses close within the first five years. With the right brand strategy in place, businesses have a much better chance of succeeding in today’s hyper-competitive marketplace.
How do we differentiate our brand within a crowded market?
How do we strategically position our new business venture within our competitive industry?
How do we build the type of brand that attracts and retains the right talent?
How do we future proof our brand for potential changes in our business model?
How do we segment and target the right target customer so we’re not wasting resources?
How will customers find out about our business, where will they look?
What brand name will resonate strongly with our ideal target customer?
How do we succinctly and effectively communicate the value we deliver?
How do we create an emotional connection with our target market?
How do we script a brand narrative that is grounded in truth and will build customer loyalty?
How do we design a bespoke brand identity that is distinctive to us and memorable to customers?
How do we ensure every brand touchpoint design is congruent with our brand identity?
How do we ensure our brand is never represented incorrectly by third parties?
How do we effectively roll-out our new brand internally amongst our stakeholders and externally to our market?
How should our new brand be represented online; across our website and social media channels?
Are you Facing these Brand Challenges?