New Business Branding

According to the Central Statistics Office, 33.5% of new Irish businesses close within the first five years. With the right brand strategy in place, businesses have a much better chance of succeeding in today’s hyper-competitive marketplace.

Typical Challenges


How do we differentiate our brand within a crowded market?

Brand Positioning

How do we strategically position our new business venture within our competitive industry?

Talent Acquisition

How do we build the type of brand that attracts and retains the right talent?

Future Proofing

How do we future proof our brand for potential changes in our business model?


How do we segment and target the right target customer so we’re not wasting resources?

Customer Journey

How will customers find out about our business, where will they look?

Brand Name

What brand name will resonate strongly with our ideal target customer?

Value Proposition

How do we succinctly and effectively communicate the value we deliver?

Emotional Connection

How do we create an emotional connection with our target market?

Brand Story

How do we script a brand narrative that is grounded in truth and will build customer loyalty?

Brand Identity

How do we design a bespoke brand identity that is distinctive to us and memorable to customers?

Brand Congruence

How do we ensure every brand touchpoint design is congruent with our brand identity?

Brand Guardianship

How do we ensure our brand is never represented incorrectly by third parties?

Brand Roll-Out

How do we effectively roll-out our new brand internally amongst our stakeholders and externally to our market?

Online Presence

How should our new brand be represented online; across our website and social media channels?

Are you Facing these Brand Challenges?

Let’s talk about your new business venture, send us a message on 086 8329477.