Today’s rate of change is at a faster pace than ever, the life expectancy of a firm in the S&P 500 in 1961 was around 61 years, today it’s less than 18 years. Organisations frequently outgrow their original business strategy and overlook aligning their brand strategy with their business’ new direction, resulting in a loss of employee engagement and customer attrition.
Our brand looks tired and doesn’t represent what we stand for today.
Our sales team are using inconsistent messaging and our brand is been applied inconsistently across our brand touchpoints.?
Our products/services are being undervalued by our customers, we are being utilised as vendors rather than partners?
Our employees are not as committed as they once were.
Customer do not know what we stand for anymore and refer to us in another way?
Our younger talent are leaving for more idealised brands?
What differentiates our brand within an overcrowded market?
How do we strategically reposition our business now that our industry has changed?
Our brand doesn’t stack up to competing brands anymore and our proposal/tender documents are letting us down.
Our brand architecture is misaligned and not strategically effective?
How do we segment and target the right target customer so we’re not wasting resources?
How will we generate inbound leads and how will customers find out about our business, where will they look?
How do we rebrand our business to attract and retain the right talent?
How do we succinctly and effectively communicate the value we deliver?
How do we create an emotional connection with our audience?
How do we script a brand story that is grounded in truth and will build customer loyalty?
How do we design a bespoke brand identity that is distinctive to us and memorable to customers?
How do we ensure every brand touchpoint design is congruent with the brand identity?
How do we ensure our brand is never represented incorrectly by third parties?
How do we effectively roll out our new brand internally amongst our stakeholders?
How should our new brand be represented online; across our website and social media channels?
1. Market Research
2. Strategic Brand Positioning
3. Positioning Message
4. Brand Architecture
5. Brand Mission & Vision
6. Core Values
7. Brand Identity Design
8. Brand Guidelines
9. Brand Design Deliverables