Through experienced brand research, brand strategy and brand design, we position brands to stand out within their industry and stand apart from their competitors.
New Business Branding
According to the Central Statistics Office, 33.5% of new Irish businesses CLOSE within the first five years. With the right brand strategy in place, businesses have a much better chance of succeeding in today’s hyper-competitive marketplace.
Today’s rate of change is at a faster pace than ever, the life expectancy of a firm in the S&P 500 in 1961 was around 61 years, today it’s less than 18 years. Organisations frequently outgrow their original business strategy and overlook aligning their brand strategy with their business’ new direction, resulting in a loss of employee engagement and customer attrition.
Merger & Acquisition Branding
Bringing together organisations and their people is a complex process. People can become protective and territorial about their organisation; it is important to bring internal and external stakeholders on the journey as the new corporate brand evolves.
New Product or Service Branding
Each year more than 30,000 new consumer products are launched and 80% of them fail. This is due to companies being so focused on designing and manufacturing new products that they postpone the brand strategy and design until it’s too late.
A well positioned nation, region or city will attract the ideal target people, resources and businesses. We take an ethnographic approach to place brand strategy; researching the visual, verbal, and behavioural expression of a place and its inhabitants.
Internal branding rarely gets the attention of external branding, yet it plays a crucial role in business success. Internal branding translates brand values and vision into physical employee behaviours. If done correctly, it will attract and retain the right talent.
Brand Communications Strategy
Many brands work hard to develop a differentiated strategic position and brand identity only to fall down on communicating it effectively to their ideal target segments. Understanding your customer personas and speaking to them in terms of what they need is critical for business growth.
Strategic Brand Consulting
Once we’ve correctly positioned and designed a brand, we continue to advise our clients on an ongoing basis to ensure their brand strategy is correctly implemented consistently across all touch points.
Brand Touchpoint Design
Having designed our client’s logo, colour palettes, font styles and typography, our experienced design team ensures every brand touchpoint is congruent with the brand identity. Every touchpoint must consistently be on-brand. The remit of design is broad and covers impactful graphics, iconography and photography that resonates with a business’ target audience.