Through experienced brand research, brand strategy and brand design, we position brands to stand out within their industry and stand apart from their competitors.
Every company or organisation is at a different stage in its business life cycle. As a result, each has its own unique set of challenges. Our Differentiate Solutions focus on the typical issues that are hindering an organisation’s strategic effectiveness.
1. New Business Branding
According to the Central Statistics Office, 33.5% of new Irish businesses CLOSE within the first five years. With the right brand strategy in place, businesses have a much better chance of succeeding in today’s hyper-competitive marketplace.
Today’s rate of change is at a faster pace than ever, the life expectancy of a firm in the S&P 500 in 1961 was around 61 years, today it’s less than 18 years. Organisations frequently outgrow their original business strategy and overlook aligning their brand strategy with their business’ new direction, resulting in a loss of employee engagement and customer attrition.
3. Merger & Acquisition Branding
Bringing together organisations and their people is a complex process. People can become protective and territorial about their organisation; it is important to bring internal and external stakeholders on the journey as the new corporate brand evolves.
4. New Product or Service Branding
Each year more than 30,000 new consumer products are launched and 80% of them fail. This is due to companies being so focused on designing and manufacturing new products that they postpone the brand strategy and design until it’s too late.
5. Place Branding
A well positioned nation, region or city will attract the ideal target people, resources and businesses. We take an ethnographic approach to place brand strategy; researching the visual, verbal, and behavioural expression of a place and its inhabitants.
For clients whose brands we’ve positioned and built a solid brand foundation, we offer our Accelerate Solutions. The following solutions focus on achieving key business objectives; from strengthening existing customer/stakeholder loyalty and attracting new target segments to entering new markets.
1. Brand Strategy Consulting
Once we’ve correctly positioned and designed a brand, we continue to advise our clients on an ongoing basis to ensure their brand strategy is correctly implemented consistently across all touch points.
Having designed our client’s logo, colour palettes, font styles and typography, our experienced design team ensures every brand touchpoint is congruent with the brand identity. Every touchpoint must consistently be on-brand. The remit of design is broad and covers impactful graphics, iconography and photography that resonates with a business’ target audience.
3. Internal Branding
Internal branding rarely gets the attention of external branding, yet it plays a crucial role in business success. Internal branding translates brand values and vision into physical employee behaviours. If done correctly, it will attract and retain the right talent.
4. Brand Experience
Brands are a company’s most valuable intangible asset and for the most part, are viewed two-dimensionally by customers. We work with partners to bring a brand to life at exhibitions/trade fairs through an immersive three-dimensional representation of the brand and its story.
5. Brand Storytelling
Customers connect with brands emotionally and brand storytelling bridges this connection. A brand narrative that is built upon research insights and is grounded in truth creates powerful meaning in the customer’s mind that builds brand loyalty.