Through experienced brand research, brand strategy and brand design, we position brands to stand out within their industry and stand apart from their competitors.
Starting a New Business?
According to the Central Statistics Office, 33.5% of new Irish businesses CLOSE within the first five years. With the right brand strategy in place, businesses have a much better chance of succeeding in today’s hyper-competitive marketplace.
Considering a Rebrand?
Today’s rate of change is at a faster pace than ever, the life expectancy of a firm in the S&P 500 in 1961 was around 61 years, today it’s less than 18 years. Organisations frequently outgrow their original business strategy and overlook aligning their brand strategy with their business’ new direction, resulting in a loss of employee engagement and customer attrition.
About to go through a Merger or Acquisition?
Bringing together organisations and their people is a complex process. People can become protective and territorial about their organisation; it is important to bring internal and external stakeholders on the journey as the new corporate brand evolves.
Launching a New Product or Service?
Each year more than 30,000 new consumer products are launched and 80% of them fail. This is due to companies being so focused on designing and manufacturing new products that they postpone the brand strategy and design until it’s too late.
Repositioning a Nation, Region or City?
A well positioned nation, region or city will attract the ideal target people, resources and businesses. We take an ethnographic approach to place brand strategy; researching the visual, verbal, and behavioural expression of a place and its inhabitants.